Heineken Distinction
Heineken has a clever visual point of distinction against their competitors’ beer taps.
Their beer may or may not be better than the gazillion others available, but the iced-over tap and the “Brewed Extra Cold” signage certainly promote it above the others.
Whether we offer products or services, run a business, or work for the boss, creating points of distinction and communicating them in a crowded marketplace is something that gives us an edge over the competition.
Ray
PS. The only downside to this kind of marketing is the risk a patron may get their tongue ice-glued to the tap, as Reece Levinson did, on a drunken night out. You can read that story here.
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*Edited by Michelle Sexton
Work Snippet (New)
People often ask me what I do and how I can help their businesses, so I thought for the next little while, I would include some snippets here for those who are interested.
Marketing
The owner of an electrical company said: We recently met with Ray and embarked on his services to help turn our Electrical Contracting Business around from a 2-year slump…focusing on positive marketing strategies that didn’t involve loads of cash flow…We…have 4 direct strategies to work with that are tailored to the direction we want to take the business. I am pleased to say that we are currently experiencing a “boom” time in our business…”
If you would like to chat about your business improvement needs, feel free to reply to this email or call direct on +61 403 341 105.